TBWA, London

Follow That Instinct

Follow That Instinct is a story about life and death. How do you want to live? How do you learn to face the presence of death?

Going in heart first means loving life enough to trust it. To be real with it and unafraid of the consequences. To do what others don’t dare. If that means putting your body on the line, then so be it. Because if you’re not prepared to do that, who are you?

Client: Infiniti
Agency: TBWA London
Production: Knucklehead
Creative Director: Walter Campbell
Director: Christopher Hewitt
DOP: Paul Cameron, ASC.
Producer: Tim Katz
Editor: Adam Marshall at The Whitehouse
Score: Tom Player
Post Production: The Mill London